Fairway Refresh is Coming to Monarch Bay GC on Sat. Oct 17!
What is Fairway Refresh?
Fairway Refresh is an on-premise system that lets golfers request refreshment cart service from the course or other amenity areas. We help courses reach golfers who otherwise would not see the refreshment cart when they want to make a purchase.
How does it work?
A Fairway Refresh button marker is placed at select tee boxes or service points. When a golfer presses the Fairway Refresh button, the cart operator receives a notification on the Fairway Refresh web-app, showing the location of the request. The cart operator responds to the request and completes the sale.
Is this an point of sale ordering system?
No. The Fairway Refresh is does not replace the normal sales interaction or allow golfers to order directly. It is a service request system. Staff remain in control of what is sold, when service is available, and all age verification or alcohol service decisions.
How does Fairway Refresh increase revenue?
Many refreshment sales are missed because the cart and golfer are not in the same place at the same time. Fairway Refresh surfaces real-time demand for cart service and increases golfer satisfaction. Most courses will see 2x the number of sales transactions on the course after installing Fairway Refresh.
Will this slow down play?
No. The information on the marker makes clear that players should continue play after pressing the button; it does not ask golfers to wait at the tee. Cart operators will find groups that push the button as they continue to play.
Does the course need Wi-Fi or new infrastructure?
The course will not need to install any Wi-Fi, run wires, or deploy new infrastructure. If carriers such as Verizon, AT&T or T-Mobile have service coverage on the course, then so will Fairway Refresh.
What happens when the cart is not staffed?
The system is controlled by the cart operator's web application, which includes a button to Suspend Service, and then Enable Service when the cart is re-staffed.
How many devices would be installed for a course?
Most golf courses will use 5-7 markers per 18 holes, spacing them every 2 to 3 holes.
What data does Fairway Refresh provide to its golf course customers as a basic service?
Our basic service includes data sharing of transactions - where and when the button is pushed the most, time from button-push-to-sale, heat maps for optimizing button marker locations, year-over-year transactions volume impact, and device reliability.
What does it cost? Our next five (5) pilot courses will have the installation fee waived.
A Fairway Refresh subscription costs $150 per marker per month.
There is a minimum requirement of 5 markers per 18 holes under a 12-month contract.
Customers receive a 20% discounts when signing a 24 month contract ($120 per marker per month).
Fairway Refresh provides all customers with a 30-day satisfaction guarantee.
What is the long term service agreement, and what happens if the markers are damaged?
All button markers provided under contract are property of Fairway Refresh and need to be returned to us upon completion or termination of the contract. Our system is modular so that we can swap out defective units promptly. Any replacement costs due to golfer or operations staff damage will be the responsibility of the course, based on our fixed pricing
replacement Fairway Refresh button box: $500
replacement Fairway Refresh wood marker frame: $500
replacement Fairway Refresh sign: $150
replacement Fairway Refresh solar panel: $150