What is Fairway Refresh?
Fairway Refresh is a wireless, on-premise system that lets golfers request refreshment cart service from selected locations on the course or other chosen amenity areas. The goal is to help courses reach golfers who want service but do not see the cart when they want to make a purchase.
How does it work?
A small course marker or button is placed at selected tee boxes or service points. When a golfer presses the button, staff receive a request on a simple web application from their mobile device, showing the location. Staff can then decide whether to respond immediately, batch the request into the current cart route, or take other actions as appropriate.
Is this an ordering system?
No. The pilot is not intended to replace the normal sales interaction or allow golfers to order alcohol directly. It is a service request system. Staff remain in control of what is sold, when service is available, and all age verification or alcohol service decisions.
What problem is it trying to solve?
Many refreshment sales are missed because the cart and golfer are not in the same place at the same time. Fairway Refresh is designed to surface real-time demand for cart service and increase customer satisfaction.
Will this slow down play?
It should not. The golfer-facing message will be designed to make clear that players should continue play after pressing the button. The system requests service; it does not ask golfers to wait at the tee. Cart operators will find groups that push the button as they continue to play.
Does the course need Wi-Fi or new infrastructure?
The base model uses cellular-connected devices and a web-based staff dashboard, so the course will not need to install any Wi-Fi, run wires, or deploy new infrastructure. A course survey of the LTE-M service availability will determine suitability. Fairway Refresh also supports deployment of LoRa antenna technology in cases where cellular service is not already in place.
Who monitors the requests?
That depends on the course’s operating model. During active cart service, the cart operator may monitor requests. During slower periods, clubhouse or F&B staff may monitor requests if the course wants a flex-service model. The pilot should define active and inactive service periods clearly.
What happens when the cart is not staffed?
The system should have operating hours of the Fairway Refresh system clearly marked on course or clubhouse signage. The course also has the option to route the requests to staff elsewhere on the course through the webapp login.
How many devices would be installed for a pilot?
The initial pilot imagines at 8 to 13 devices in selected locations. The best locations should be chosen with course input.
What will be measured during the pilot?
The pilot at minimum measures when the button is pressed, logged and fulfilled, request locations, year-over-year sales impact, device reliability, staff feedback, and any golfer-experience or pace-of-play concerns.
How will we know if the pilot worked?
Before installation, we agree on 30-day success criteria. A successful pilot may show increased reachable demand, practical staff workflow, no meaningful pace-of-play disruption, reliable device performance, and enough revenue or service value to justify continuing.
What happens after the 30-day trial?
At the end of the trial, Fairway Refresh provides a short pilot summary showing usage, operational feedback, reliability, and recommended next steps. The course can then decide whether the service is worth keeping under an annual agreement.